Altranex Becomes Advonex International
Advonex International to Expand Product Line to Address Broader Markets
FOR IMMEDIATE RELEASE – Kingston, ON – Advonex International, formerly Altranex Corporation, a producer of sustainable hydrocarbons, has rebranded and is addressing new markets. The company’s rebranding reflects its continued focus on renewable hydrocarbons for global markets.
Advonex International will expand its market presence beyond the lubricant base oils into hydrocarbons for a broader range of markets. The company’s lubricating base oil, Entrada™-BASE, has been demonstrated to be superior in performance to petroleum-derived base oils.
Key Components of Rebranding Initiative:
Branding – As Advonex International moves into a significant growth period, the bold look is part of a transformation to increase awareness, appeal to new markets and broaden its reach.
Logo – The new brand identity conveys the company’s strong, distinctive value proposition.
Tagline – The new tagline, “Our Science. Your Business. Better World.” invites customers to avail themselves of the unique product opportunities with Advonex International and to create a more sustainable world.
Website – The new www.advonexintl.com website incorporates the look and feel of the new Advonex International brand and serves as an informational resource for businesses who are looking to replace petroleum-based products.
Marketing – Look for Advonex International to expand its marketing with trade shows, speaking engagements and media outreach to be announced in the near future.
“Recent developments at Advonex International have opened up opportunities for plant-derived waxes, emollients and mineral oils targeted at the cosmetics and personal care space.” said Chad Joshi, CEO of Advonex International. “Consumers have long sought cosmetics that are neither animal- nor petroleum-based. Advonex International can deliver organic, renewable ingredients for use in lipstick, deodorants, skin lotions and other personal care products.”
“Wax coatings are used on products from paper cups to floors & decks where they can be released into the environment. A bio-based replacement wax would reduce the environmental impact of these applications.”
Our new website, www.advonexintl.com, provides more details about our product offerings. For more information about Advonex International, please connect with us on LinkedIn.
About Advonex International
Advonex International, an innovator in the bio-chemicals industry, produces hydrocarbons from biological feedstock through its patented process innovations. These renewable hydrocarbons enable high-performance lubricants, organic, renewable cosmetics and lotions by replacing petroleum-based ingredients with better performing renewable components. Our Science. Your Business. Better World.