HOW TO FORMULATE COSMETICS AND PERSONAL CARE PRODUCTS USING ENTRADA
FOR IMMEDIATE RELEASE – Brockville ON, Canada
Advonex is pleased to announce publication of an updated Formulation Guide to assist customers with applying its Entrada®
line of cosmetics and personal care ingredients. The Formulation Guide provides examples of how to use Entrada® ingredients to make commonly used cosmetics and personal care products from lipstick to sunscreen to bath bombs.
The cosmetic and personal care industry is aiming to eliminate harmful ingredients from its products – including petroleum-based ingredients. Until Entrada, there has been no viable source of paraffin wax and white oils for cosmetics use. Entrada® has zero traces of aromatics because of our process and feed stock used.
Advonex International is addressing this industry with Entrada®-WAX (renewable paraffinic and microcrystalline wax), Entrada®-EM (paraffin oil) oils, and Entrada®-GL (“petrolatum”) that enables formulators to make “green and natural” cosmetics. Entrada products can be customized to suit customers’ interest in developing eco-friendly and sustainable products.
Advonex can deliver paraffinic waxes, petrolatum, synthetic paraffin oils and other hydrocarbons with the consistency of petroleum-based products but sourced from soybean, canola, coconut and many other feedstocks.
“This Formulation Guide provides do-it-yourselfers and professional formulators with clear directions on how to produce greener, and more sustainable products for themselves and for their customers using Entrada ingredients.” Said Chad Joshi, CEO, “Our plant-based ingredients enable formulators to eliminate petroleum ingredients making their products more attractive to savvy consumers. We look forward to working with our customers to build better cosmetics and personal care products.”
To receive your Formulation Guide, reply to this email or send an email to firstname.lastname@example.org with “Formulation Guide” in the subject line.
ABOUT SUPPLIERS’ DAY
Suppliers’ Day is North America’s main event for beauty ingredients, formulations, and delivery innovations, being hosted by the New York Society of Cosmetic Chemists on May 7-8, 2019 at the Jacob Javitz Center in New York City.
ABOUT ADVONEX INTERNATIONAL
Advonex is an innovator in the bio-chemical industry, producing hydrocarbons from plant oils through its patented process innovations. Advonex’s platform technology creates cost-effective renewable white oils, base oils, waxes, and petrolatum that outperform ingredients that traditionally have been produced from petroleum.
Advonex International Corporation
3011 Highway 29, Unit 5
Brockville K6V 5T4, ON Canada
Canada: 1 613-767-9285
USA: 1 978-259-0100